Company of Heroes 2 - weekend deal

Company of Heroes 2 is on discount this weekend, on Steam here:
http://store.steampowered.com/agecheck/app/231430/

Man, even $40 is way beyond what I can afford. i couldn't even get Tomb Raider last week for $13

Is that the price shown on the U.S. page?

Here it is £19.99 which works out at about $32.

Not a massive discount, but it's still quite a new game.

Yeah, $32 isn't bad, but I end up waiting at least a year for more games and then spend $10 on them.